Videos offer the best returns on investments. 51.9% of the marketing experts using videos claim that they get 66% more qualified leads. Videos do not just extend your brand’s reach on the social media platforms but also increase conversions across emails, websites, and social media.
Adding video to marketing emails can boost CTRs by 200% to 300%. 90% of the customers say that product videos assist them in making buying decisions. Landing pages having videos might increase conversion rates by 80%, and 64% of the customers are likely to opt for products after watching videos about them.
Thus, video marketing is imperative for all businesses, irrespective of their size. If you are still not convinced, then here are a few reasons to invest in video marketing:
1. Videos Get More Traffic
Live videos are great at grabbing 17% more traffic. Customers are 64% to 85% more likely to purchase a product or buy from a company engaging in video creation. Video marketing is in this season, and if you are not using its potential as a business, then you are already behind in the race to success.
Though it is not easy and affordable to create videos, it is worth every second you invest in making and marketing a video. Having a video on your site means you are 75% more likely to get traffic and more traffic automatically means increased sales.
The easy availability of video editing tools has made it easier for brands to use a video editor to create awe-inspiring videos in seconds and without spending a lot of money. Today, even with a simple smartphone, you can create pretty decent videos that will surely bring you more traffic.
2. Videos Are More Shareable Content
81% of the business experts watch promotional videos regularly for the products and services they deal in. Videos with proper clips and images have higher chances of getting shared than the links on Facebook.
Think of a commercial you came across and shared it online for your family and friends to watch it. You got emotionally connected to the content, which inspired you to share the content. Videos do exactly the same thing.
Video marketing connects with the audiences on a personal level and gets your brand out there.
3. Videos Can Help you Gain Good SEO Rankings
Creating more business promotion videos means your business will turn up on the search engine result pages. And considering that more than 80% of all online traffic will belong to videos very soon, it is worth putting money into video marketing to appear in search engine results.
Websites with videos rank higher on Google because people like browsing such sites. It’s just that you need to create relevant interactive content that is suitable for your target audience. This way, you can get ahead of your rivals.
4. Use Video Marketing for Creating Brand Awareness
As has already been saying, videos effectively make emotional and powerful connections. Whether it is laughter, shock, happiness, or any other emotion, videos are great at stirring emotional responses. They bring intended response from the target customers by connecting to them on a personal level.
When you engage the target audiences by raising powerful emotions through videos, your message will have a stronger and more unforgettable impression than what comes from written words. And when you make a solid unforgettable impression, it automatically creates brand awareness.
5. Videos Influence the Buying Decision of the Customers
Videos are powerful at changing a “Maybe” into a “Yes.” As per studies, businesses with videos on their landing pages have 80% more chances of changing traffic into loyal customers.
This is a simple strategy where you create a video and place it on your site’s landing page, but ultimately it doubles the attraction of your target client. Get inspired by this example of Fabletics, a workout and fitness clothing company owned by Kate Hudson.
If you go through its videos, you will find that they are simple, random pieces showcasing varied characters. But the reality is that they are effective examples of videos created to increase sales without appearing like advertisements.
While the majority of the videos portray Hudson in different workout gear, they also include exclusive interviews with the power celebrity. The videos have gorgeous backgrounds and everything needed to make them attractive while keeping the true purpose in the backseat- to sell Fabletics clothing.
Similarly, you can also create compelling and exclusive videos to attract prospects and transform their maybes’ into yes.’
6. Videos Bring in Huge Returns on Investment
81% of businesses use video marketing, and that’s because videos might bring in huge returns on investment. Anything positive for your business deserves a considerable share in your business operating budget, and a video calls for this.
With the availability of different video-making and editing tools online, you need not spend much on creating authentic and relevant videos. But still, what you get in return is huge. Besides, so many great businesses would never be hopping on to this style if it was not bringing in revenues for them.
7. Videos Cater to the Mobile Users
Every year, there is an increase in people watching videos on different devices, proving that the entire world has happily embraced video marketing on a grand level. Reports suggest a 400% increase in people watching videos on the go, which is possible only with mobile phones coming in handy.
With more and more people carrying smartphones, more videos are watched regularly. So, make sure you create a video for your followers to feast their eyes on.
8. Videos Explain Things in a Better Way
Customers can know more about the products and services of a company through videos. 97% of the companies claim that they could explain their complex products to customers through videos, and it even helped them with conversions.
Not only for explaining products and services, but you can also use videos to put forward your company’s objective. Videos do not just bring in good transparency but also serve as perfect platforms for expressing emotions, sounds, words, and thoughts. They can transmit clear information that brings in more clients to businesses.
The Bottom Line
Investing in video marketing will enhance the overall success of your company. Heightened trust, sales, and exposure are some of the greatest examples of the way videos can help businesses. So, this is the right time to incorporate videos into your business marketing campaign.
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