It is nearly impossible today for people not to have come across words like blockchain, Bitcoin, and Dogecoin. High-profile people, such as Elon Musk and Jack Dorsey, have supported certain digital currencies that run on blockchain technology. So, it begs the question: what does blockchain technology mean for digital marketing? How will it change SEO? This article aims to take on some positive aspects blockchain technology has for digital marketing.
What is Blockchain?
Blockchain is a digital ledger that verifies, stores, and shares data about transactions. Many cryptocurrencies like Ethereum, Dogecoin, and Bitcoin run on blockchain technology. The three pillars that support blockchain technology are:
- Decentralization: Blockchain does away with intermediaries and increases direct dealings between individuals.
- Transparency: The technology makes it possible to trace every interaction in the supply chain.
- Immutability: The information once created cannot be modified.
You can consult with a company providing SEO services in Adelaide to find out how to integrate blockchain technology into your marketing.
What does Blockchain mean for SEO and Digital Marketing?
Establishes Trust and Credibility:
Trust is the foundation for establishing a potential client/customer relationship. As a result, many companies struggle to set the initial trust that converts a visitor into a paying customer. Moreover, this struggle is especially prevalent among small businesses, as they are hard-pressed to prove their credibility. They do not have sufficient resources to show that they work to improve the quality of life for customers.
Today, customers want to be thorough and are highly suspicious of new brands in the market. Therefore, many businesses partner with agencies offering SEO services in Adelaide to showcase to help their brands build trust and credibility among the customers.
In the context of blockchain, it allows small businesses to show that they are trustworthy. Since blockchain records every transaction across the supply chain, companies can show that they do not engage in cruel practices. They can show where their raw materials come from and identify the people involved across the supply chain.
Customers today care much about the effects their transactions have on society. So, they only engage with brands that agree with their views about life and culture. Brands also have reacted to the trend and have openly taken sides on political and environmental issues. Blockchain allows customers to trace the making of a product at different stages in the supply chain.
For example, the surge in demand for organic food shows that customers prefer food grown without pesticides and insecticides. A customer purchasing organic food will use blockchain technology to analyze whether the company has lived up to the promise. Since blockchain technology is transparent and records all transactions, the business cannot hide any information from the customers.
Do Away with Intermediaries when Running Campaigns:
The most common way for companies to run ads is by approaching Google. They will apply for Google Ads and wait for Google to approve their ads. Google acts as a middleman to keep away spammers trying to exploit the ad space. For that, companies pay a small fee to Google. In this approach, companies have less control over their ads.
Some website owners could employ bots or pay people to click ads. As a result, companies lose a lot of money in such scams and get leads who have no intention of making purchases. Then there is also the problem of ad blockers, which adversely affect a company’s marketing campaigns. Businesses partner with top digital marketing agencies in Adelaide to optimize PPC ads and overcome such challenges.
Blockchain on SEO and Digital Marketing dissolves the need for intermediaries to run ads. It makes it possible for companies to directly deal with the site masters and cut a deal for ad campaigns. As a result, companies have better control over their campaigns. They have to pay only for ads that have real engagement. It scales up lead generation efforts and brings more revenue to companies.
Blockchain also ensures customer data protection. Many companies sell user information to third parties involved in market research. Often, the customer transfers their personal information without any return for the exchange. But with blockchain technology, customers can get paid if they choose to sell their data.
The concept of smart links is relatively new, but it will change SEO in profound ways. Smart links contain crucial information about the time of sharing and the people who see the link. It gives more control to content creators as they can now dictate how others can use their links.
Smarlinks also helps PPC marketers have an accurate picture of their campaigns. They can run referral campaigns and track the people who receive the link. Through smart links, the referrers can get paid based on the leads or traffic they generate for the company.
Blockchain Discourages Spam Emails:
Today people receive hundreds of emails that have no personal connection with them. More companies send cold emails with the prospect of acquiring leads. But cold mailing affects customer experience, and people see it as an intrusion into their private space.
Blockchain on SEO and Digital Marketing helps eliminate all kinds of spam emails. Through the technology, companies can pay individuals to accept their emails. Since companies have to pay for every email they send, they must carefully choose the people receiving their emails. As a result, companies would spend more time on market research. It would help them receive quality leads, and the customer benefits from emails that concern them directly.
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